Training & Development

Improve performance

“Training & Development is any attempt to improve current or future employee performance by increasing an employee’s ability to perform through learning, usually by changing the employee’s attitude or increasing his or her skills and knowledge.”

Training

Training refers to the process of imparting specific skills. An employee undergoing training is presumed to have had some formal education. No training program is complete without an element of education. Hence we can say that Training is offered to operatives. The need for Training and Development is determined by the employee’s performance deficiency, computed as follows. Training & Development Need = Standard Performance – Actual Performance

Retail Training

How often have you felt that reaching sales targets is like riding a roller coaster? Increasing conversion rates. Think for a minute about your sales teams. How many people make up the team? Then ask yourself the question, what if each person was to convert just one extra customer every week, how much additional revenue would that mean to your business? Now imagine each of them each doing two or three extra sales per week; how much additional revenue would that generate?

Generating repeat customers

How much does it cost your business to find a new customer? The simple answer – a lot! Would it be more cost effective and make more sense to have existing customers return time and time again and buy from you? Delighted customers will be happy to demonstrate their brand loyalty by returning to the stores they love, so what can your business do to keep delighting its customers? Improving staff engagement and interaction, making customers feel special and important & ensuring they are offered the right solution for their individual needs.

Developing product and sales knowledge

How knowledgeable and confident is your sales staff on the products they sell? Are sales features being translated into tangible ‘real world’ benefits that customers understand and feel they can’t do without? Identifying customer’s current needs is easily achieved by good interaction but what about identifying future needs; are they being met? How able are your sales people to view objections as real buying signals and handle them as such? What about the close; do they actually ask your customers to buy?

Product Knowledge Training

Product knowledge leads to confidence and confidence leads to sales. If the people you rely on to sell your product have limited knowledge about it how can they sell it for you? Product knowledge is an integral part of sales training. It leads to more profitable sales through up selling, cross selling and multiple sales. Knowledge leads to confidence and product knowledge is no exception. If retail staff understands your product range as well as your brand and service proposition they are better placed to promote and sell it with the enthusiasm and passion it deserves. In order to maximize your sales opportunities, training the staff in the retailers you supply is a positive move.

A product training pack will include

* Key features and benefits
* Demonstration opportunities and techniques
* How to create desires for the product

A product training solution will leave retail staff with the following.

* Confidence in your brand, product and service
* How to communicate key features and benefits
* Customer friendly language that creates customer interest
* How to introduce your product into the sales presentation
* Appropriate demonstration techniques

Skills Training Programme

As with every business, every sales person and team is unique and this is why buying a generic training course for large teams can sometimes be a big risk, waste of time and money, as they stand less chance of ever meeting the specific training requirements your business and its staff have. It will carry out a comprehensive needs analysis to gain a detailed understanding of factors such as the current customer experience, skill level and knowledge of the people in your team, the appropriate training environment, time scales and new skills to be delivered. This is before considering the most suitable training approach for your business and developing a tailored training solution for it. It will provide your staff with the confidence, skills and ability to achieve consistently better results, while helping create positive cultures and behaviors.

A Skills training pack will include

* Face-to-face training programme
* Remote training packages
* Customer Experience & Care

Sales Training Programme

When it comes to selling, the race is on! Is your team capable of reaching the finish line with money to put in your tills? In today's market your team must be prepared and capable of converting more sales if you want to drive more profit into your business. So what do they need to do that? We all know that saying… 'People Buy from People', well Sales Maker will give your team the skills to be people that customers want to buy from. Sales Maker is based on 5 key elements that cover all the areas your team need to excel in, if they are to turn enquiries and visits to your store into sales.
* Customer
* Communication
* Product
* Passion
* Observation
Each element is packed with sub modules that cover basic sales techniques for your new teams through to fresh and new ideas for your experienced people.